planning the intervention - a few idea's
After a short while browsing youtube.com, aimlessly searching for ... Well, anything really. It struck me that maybe a movie would be a good way to reach people en masse. Obviously promotion of the movie would be part of the intervention. Perhaps posters, postcards or simple flyers would do the trick. There are obvious pro's and con's to each of these...
posters - where would I stick them? Would they get ripped down? I'd also have to research whether or not I'd get a fine from some stroppy council worker for 'littering'. On the plus, it's an obvious way to promote the film. It's within easy reach. I like this idea generally because making a film and 'marketing' it is familiar to me having been involved with a couple of short films before.
Postcards/Flyers - Standing on the street shoving these things into people's hands probably won't be one of the most exciting afternoons I'll ever have in my life but again, it's a good way to reach people. However, if the recipients are anything like me they won't even look at it and will stick it in the nearest bin. So here's where the idea of postcards come in. We all like to receive postcards from foreign places, buy them to remember a visit or simply send them from exotic places to make people jealous. We tend to keep them for a while until we have a spring clean/feng shui attack/de-cluttering of various odd's and sod's that most people (if not all) are guilty of collecting. BUT, most of us do keep them. They are thicker/heavier than paper. I would psychanalyse why people tend to keep postcards than flyers but I'll leave that to the psychology students. I will admit that if this is the route I go down then there is a large chance that I will be proved wrong if indeed they end up in the bin after 5 paces.
I could even do a mixture of both, bribe some of those miserable looking people who hand out the free papers (I say 'hand' but really mean 'smack them in the face with it'), or even horror-of-horrors, stand for hours in the cold handing leaflets out or fly-posting myself.
But the movie idea is the most appealing to me. Putting it on youtube.com and promoting the address is a good way to (hopefully) get people talking or at the very least form an opinion on what is happening to the local area. My aim isn't to persuade anyone into an opinion (I'll leave that to Rupert Murdoch), but rather get them thinking. The viewers will hopefully start thinking and questioning, forming opinions themselves maybe even taking action. I'm not sure if I fufill the brief that way. To me it's more appealing to ignite a spark (so to speak) among people's minds. The dictionary definition of Intervention is to modify/hinder or settle, I'm not 100% sure I'm fufilling that particular term.
However, on youtube there is a way of leaving comments so hopefully I'll get at least one form of feedback. Obviously I can't make people comment but if I get at a minimum of one then at least I would have fufilled the brief in some shape or form.
posters - where would I stick them? Would they get ripped down? I'd also have to research whether or not I'd get a fine from some stroppy council worker for 'littering'. On the plus, it's an obvious way to promote the film. It's within easy reach. I like this idea generally because making a film and 'marketing' it is familiar to me having been involved with a couple of short films before.
Postcards/Flyers - Standing on the street shoving these things into people's hands probably won't be one of the most exciting afternoons I'll ever have in my life but again, it's a good way to reach people. However, if the recipients are anything like me they won't even look at it and will stick it in the nearest bin. So here's where the idea of postcards come in. We all like to receive postcards from foreign places, buy them to remember a visit or simply send them from exotic places to make people jealous. We tend to keep them for a while until we have a spring clean/feng shui attack/de-cluttering of various odd's and sod's that most people (if not all) are guilty of collecting. BUT, most of us do keep them. They are thicker/heavier than paper. I would psychanalyse why people tend to keep postcards than flyers but I'll leave that to the psychology students. I will admit that if this is the route I go down then there is a large chance that I will be proved wrong if indeed they end up in the bin after 5 paces.
I could even do a mixture of both, bribe some of those miserable looking people who hand out the free papers (I say 'hand' but really mean 'smack them in the face with it'), or even horror-of-horrors, stand for hours in the cold handing leaflets out or fly-posting myself.
But the movie idea is the most appealing to me. Putting it on youtube.com and promoting the address is a good way to (hopefully) get people talking or at the very least form an opinion on what is happening to the local area. My aim isn't to persuade anyone into an opinion (I'll leave that to Rupert Murdoch), but rather get them thinking. The viewers will hopefully start thinking and questioning, forming opinions themselves maybe even taking action. I'm not sure if I fufill the brief that way. To me it's more appealing to ignite a spark (so to speak) among people's minds. The dictionary definition of Intervention is to modify/hinder or settle, I'm not 100% sure I'm fufilling that particular term.
However, on youtube there is a way of leaving comments so hopefully I'll get at least one form of feedback. Obviously I can't make people comment but if I get at a minimum of one then at least I would have fufilled the brief in some shape or form.
posted by Zara at 2:26 PM
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